What's the typical budget for baby shower gifts and return gifts?
Congratulations to the family welcoming a newborn: Etiquette and customs for gift-giving
Timing of Gifts
It is customary to give gifts within one month of the birth. Many families choose to return to their hometowns for childbirth, so it is a good idea to ask them directly or discreetly inquire about the birthplace. If the birthplace cannot be confirmed, it is advisable to give baby clothes in a slightly larger size or toys that can be used from around three months of age.
Gift Budget
-
Family (Parents, Grandparents): ¥5,000 to ¥10,000 or more
Many parents and grandparents send celebratory gifts to their own children's homes. Grandparents often send multiple items in a gift bag or purchase larger items that young couples might not be able to afford. - Relatives: ¥5,000 to ¥10,000
- Business Associates: ¥5,000 to ¥10,000 or more
- Friends, Colleagues: Approximately ¥5,000 to ¥7,000
-
Neighbors, Colleagues: Approximately ¥3,000
It seems that colorful toys like mugs or rattles, which one can never have too many of, are often given as gifts.
At the Sophie la girafe (baby brand) online shop, it is most common to purchase items around the mid-¥6,000 range, including shipping and consumption tax. This budget is based on a gift value of ¥5,000, plus shipping, consumption tax, and gift wrapping.
Overseas, there is a system called a baby registry, where expectant parents list items they want and share it with friends and acquaintances. As this custom is not common in Japan, catalog gifts that allow recipients to choose items within a set budget are popular. Online gift cards, which allow the recipient to choose their own products, are also popular.
Returning Gifts (Uchiwai)
It is customary to return gifts within one month of receiving a celebratory gift. The return gift should generally be approximately one-third to half the value of the gift received. It is considered impolite to return a gift that exceeds the value of the gift received. If you receive an expensive gift from parents or relatives, why not send a thank-you note with a photo of the newborn child? It is important to express your gratitude.
If you forget to send a congratulatory gift
During the period when a child is born, your friends are also often busy with childcare. Many people send baby gifts with a message like "Sorry for the delay," so go ahead and send your congratulatory gift with a message of well wishes. It is also recommended to send a gift for a half-birthday or a first birthday.
