History of Vulli | The French Toy Manufacturer that Created Sophie la girafe
Vulli is based in Haute-Savoie, France. As the French toy manufacturer that created "Sophie la girafe," Vulli has been making toys that support children's growth and development since its establishment in 1945.
What is Vulli?
Vulli is a toy manufacturer based in Rumilly, France. Founded in 1945, it initially focused on manufacturing mechanical toys. Subsequently, the company expanded into baby products and first-toy categories, and now creates globally beloved baby toys, including "Sophie la girafe."
Tracing Vulli's history further back, it leads to DELACOSTE, established in 1860. DELACOSTE specialized in rubber toys, and in 1961, "Sophie la girafe," which would later become known worldwide, was born.
Vulli's Journey
Many important events born over a long history
DELACOSTE Established
DELACOSTE, specializing in rubber toys, was established.
VULLIERME Founded
Etablissements VULLIERME was founded by Joseph Vullierme.
Mechanical Toys Released
The first mechanical toys were released under the brand name "JOUETS MONT-BLANC."
"Sophie la girafe" is Born
On May 25, 1961, "Sophie la girafe" was born at DELACOSTE in Paris.
The small giraffe born in France would eventually grow into a first toy beloved by generations.
"Magic Tree" is Born
The "Magic Tree," which would later lead to the Klorofil series, was released under the "CREATIONS VULLIERME" brand.
VULLI Brand is Born
The "VULLI" brand was created, consolidating products from "MONT-BLANC" and "VULLIERME."
Acquisition of DELACOSTE and Others
VULLIERME acquired MASSON and DELACOSTE, growing into a company with multiple locations across France.
Became VULLI
VULLIERME was acquired by the Alain THIRION group and became "VULLI."
Sophie's 50th Anniversary
To commemorate the 50th anniversary of "Sophie la girafe," a charity auction of works by renowned artists was held. The proceeds were donated to the cancer research program "Révolution Cancer."
"Magic Tree" Reissued
The "Magic Tree," created in 1975, was reissued with its original design. Each limited edition piece was individually numbered.
Klorofil Collection is Born
The Klorofil collection, centered around the popular "Magic Tree," was launched.
And Now...
VULLI continues to be based in Rumilly, France.
Through beloved products such as "Sophie la girafe" and "Klorofil Magic Tree," Vulli offers a world of play that supports children's growth and development.
Vulli Official Website
For more details on Vulli's history, please visit the official website.
